:: The Research Journal of the Costume Culture ::

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Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
Open abstract
Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer

Sang In Lee, Jihun Yu

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.361-378

DOI:https://doi.org/10.29049/rjcc.2023.31.3.361
Open abstract
A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

Jung-Woo Lee, Mi Young Kim

The Research Journal of the Costume Culture :: Vol.30 No.5 pp.656-674

DOI:https://doi.org/10.29049/rjcc.2022.30.5.656
Open abstract
Effects of social identification on consumers’ attitude and purchase intention for university logo products

Songmee Kim, Jin Jeong, Yuri Lee

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.755-770

DOI:https://doi.org/10.29049/rjcc.2020.28.6.755
Open abstract
Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553
Open abstract
Analysis of characteristics of YouTube video contents for the development of pattern drafting video

Yeo Sun Kang

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.599-614

DOI:https://doi.org/10.29049/rjcc.2019.27.6.599
Open abstract
A study on the conceptual structure of purchase risks in fashion consumption through online channels

Sang-Hee An

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.496-511

DOI:https://doi.org/10.29049/rjcc.2019.27.5.496
Open abstract
Cross-channel consumption behavior of clothing product

Woo Jung Hong, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.98-108

DOI:https://doi.org/10.29049/rjcc.2019.27.2.98
Open abstract
Effects of omni channel characteristics on consumers’ perceived risk, attitude, and intention

Jung-min Hong, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.346-359

DOI:https://doi.org/10.29049/rjcc.2018.26.3.346
Open abstract
Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes

Aekyung Kim, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.109-124

DOI:https://doi.org/10.29049/rjcc.2018.26.1.109
Open abstract
Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products

Sung Ryul Park, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.24 No.6 pp.803-816

DOI:https://doi.org/10.7741/rjcc.2016.24.6.803
Open abstract
Classification of distribution channels of textile and apparel retailers in Turkey

Canan Saricam^†, Nazan Erdumlu

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.961-966

DOI:https://doi.org/10.7741/rjcc.2013.21.6.961
Open abstract
The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
Open abstract