:: The Research Journal of the Costume Culture ::

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Moderating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall

Soojin Choi, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.23 No.5 pp.793-806

DOI:https://doi.org/10.7741/rjcc.2015.23.5.793
Open abstract
The effects of brand trust and attributions on the eco-friendly line extension

Heekang Moon, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.537-553

DOI:https://doi.org/10.7741/rjcc.2015.23.4.537
Open abstract
Influence of consumer attitudes toward fashion art marketing on purchase intention

Ji hye Park, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.353-367

DOI:https://doi.org/10.7741/rjcc.2015.23.3.353
Open abstract
Fashion retail store facades and the creation of store image and store attitude

Joo-Hyun Seo, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.400-411

DOI:https://doi.org/10.7741/rjcc.2015.23.3.400
Open abstract
The influence of sustainability management fit of SPA brand on consumer purchase intention

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161
Open abstract
Antecedents of attitudes toward counterfeit luxury fashion goods

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.310-325

DOI:https://doi.org/10.7741/rjcc.2015.23.2.310
Open abstract
A study on the sociocultural attitude toward appearance and pursuit of clothing benefits depending on narcissism

Hyojung Cho, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.11-23

DOI:https://doi.org/10.7741/rjcc.2015.23.1.011
Open abstract
The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.63-73

DOI:https://doi.org/10.7741/rjcc.2015.23.1.063
Open abstract
A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
Open abstract
A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.511-525

DOI:https://doi.org/10.7741/rjcc.2014.22.4.511
Open abstract
The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640
Open abstract
Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States -

Jongmyoung Choi, Sookhyun Kim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.183-197

DOI:https://doi.org/10.7741/rjcc.2014.22.2.183
Open abstract
The effect of man's gender identity, brand gender and salesperson sex on fashion brand attitude

Jung Mock Kim, Sun-Jin Hwang, You-Jin Huh

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.42-54

DOI:https://doi.org/10.7741/rjcc.2014.22.1.042
Open abstract
Effects of perceived interactivity on purchase intention of mobile fashion shopping malls

Suyun Shin^†, Minjung Kim

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.891-906

DOI:https://doi.org/10.7741/rjcc.2013.21.6.891
Open abstract
A study on the relationship between skin care of attitudes and behavior

Kil-Soon Park^†, Ji-Young Lee^*

The Research Journal of the Costume Culture :: Vol.21 No.5 pp.629-638

DOI:https://doi.org/10.7741/rjcc.2013.21.5.629
Open abstract
Model analysis of slogan attitude, brand attitude, and brand recall of retail brands

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.338-347

DOI:https://doi.org/10.7741/rjcc.2013.21.3.338
Open abstract
Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products

Kyu-Hye Lee^†, Hyun-Jin Seo

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.440-451

DOI:https://doi.org/10.7741/rjcc.2013.21.3.440
Open abstract
Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
Open abstract
Self-efficacy and Body Satisfaction according to College Students' Appearance Management Attitudes Typology

Hyun-Ju Cho^†, Eun-Hee Park

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.515-528

DOI:https://doi.org/10.7741/rjcc.2012.20.4.515
Open abstract
High School Students' Buying Attitudes toward School Uniform Brands according to Clothing Conformity

Myung-Ja Park^*†, Ji-Min Seo, Ji-Yeon Lee^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1320-1333

DOI:
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