The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260

Development and application of career experience programs for fashion majors using LED devices

Kyung Ja Paek

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.319-329

DOI:https://doi.org/10.29049/rjcc.2022.30.2.319

The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return

Ye-won Jo, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.706-718

DOI:https://doi.org/10.29049/rjcc.2021.29.5.706

A case study on the experiential marketing of toddler and children’s wear in Korea

Se Hyun Yoon, Jin Joo Ma

The Research Journal of the Costume Culture :: Vol.27 No.4 pp.368-383

DOI:https://doi.org/10.29049/rjcc.2019.27.4.368

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty

Min-kyung Kim, Jihun Yu

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122

DOI:https://doi.org/10.29049/rjcc.2019.27.2.109

A study on the rental Hanbok

Joonyoung Shim

The Research Journal of the Costume Culture :: Vol.25 No.3 pp.405-418

DOI:https://doi.org/10.7741/rjcc.2017.25.3.405

The effects of augmented reality fashion application on pleasure, satisfaction and behavioral intention

Ji In So^†, Sun-hee Kim^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.810-826

DOI:https://doi.org/10.7741/rjcc.2013.21.6.810

Comparison of Feel/Sense and Purchase Behavior among NIKE, PUMA, and KUHO POP-UP Store Visitors

Chil Soon Kim^†, Sun Young Kim^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1288-1301

DOI: