:: The Research Journal of the Costume Culture ::

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A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.511-525

DOI:https://doi.org/10.7741/rjcc.2014.22.4.511
Open abstract
Role-relaxed consumption: Consumption related variables as antecedents and fashion consciousness as a consequence

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.22 No.3 pp.411-430

DOI:https://doi.org/10.7741/rjcc.2014.22.3.411
Open abstract
Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States -

Jongmyoung Choi, Sookhyun Kim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.183-197

DOI:https://doi.org/10.7741/rjcc.2014.22.2.183
Open abstract
The effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations

Sora Baek, Sunjin Hwang, Junsang Yeo

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.99-111

DOI:https://doi.org/10.7741/rjcc.2014.22.1.099
Open abstract
The effects of both store and private brand apparel product attributes on satisfaction and repurchase intention at large discount stores

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.143-157

DOI:https://doi.org/10.7741/rjcc.2014.22.1.143
Open abstract
The effects of augmented reality fashion application on pleasure, satisfaction and behavioral intention

Ji In So^†, Sun-hee Kim^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.810-826

DOI:https://doi.org/10.7741/rjcc.2013.21.6.810
Open abstract
Effects of perceived interactivity on purchase intention of mobile fashion shopping malls

Suyun Shin^†, Minjung Kim

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.891-906

DOI:https://doi.org/10.7741/rjcc.2013.21.6.891
Open abstract
The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921
Open abstract
Middle-school boys’ shoes purchasing behavior according to their shoes shopping orientation

Yongsook Kim^†, Jeongsook Lee^*

The Research Journal of the Costume Culture :: Vol.21 No.5 pp.671-683

DOI:https://doi.org/10.7741/rjcc.2013.21.5.671
Open abstract
Consumers' ambivalent attitudes toward various aspects of clothing shopping on compulsive buying tendencies

Kyu-Hye Lee^†, Jung-Kwon Park, Hyun-Jung Lee

The Research Journal of the Costume Culture :: Vol.21 No.4 pp.467-477

DOI:https://doi.org/10.7741/rjcc.2013.21.4.467
Open abstract
Fashion savvy Ⅱ: The influences of fear of negative evaluation by others,self esteem, and consumer confidence in fashion decisions on fashion savvy

Hye-Jung Park^†, Kyung Sook Jeon^*

The Research Journal of the Costume Culture :: Vol.21 No.4 pp.562-575

DOI:https://doi.org/10.7741/rjcc.2013.21.4.562
Open abstract
Perception, purchase behaviors of and the buying motives toward secondhand clothing products

Mi Sook Kim^†, Doo Han Kim

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.324-337

DOI:https://doi.org/10.7741/rjcc.2013.21.3.324
Open abstract
Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products

Kyu-Hye Lee^†, Hyun-Jin Seo

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.440-451

DOI:https://doi.org/10.7741/rjcc.2013.21.3.440
Open abstract
The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
Open abstract
Perceptions of eco-friendly young-children’s wear and selection criteria for young-children's wear and stores - A comparison of eco-friendly and ordinary children’s wear purchasers -

Choon Sup Hwang^†, Eun Bee Hong

The Research Journal of the Costume Culture :: Vol.20 No.6 pp.895-911

DOI:https://doi.org/10.7741/rjcc.2012.20.6.895
Open abstract
A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500
Open abstract
A Study on Consumers' Buying Intention toward Fashion Goods through Global Internet Shopping Malls

Hyun-Mee Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.573-593

DOI:https://doi.org/10.7741/rjcc.2012.20.4.573
Open abstract
The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -

Mi-sook Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.416-429

DOI:
Open abstract
Purchase Behaviors, Size Combination Suitability & Products Satisfaction for Women's Underwear Sets Sold on TV Home Shopping

Mi Sook Kim^†, Ju-Young Choi, Shin Hyun Cho^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.154-168

DOI:
Open abstract
The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

DOI:
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