:: The Research Journal of the Costume Culture ::

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A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

The Research Journal of the Costume Culture :: Vol.32 No.4 pp.564-576

DOI:https://doi.org/10.29049/rjcc.2024.32.4.564
Open abstract
Purchase satisfaction and repurchase intention with clothing products on online platforms

Younghee Park

The Research Journal of the Costume Culture :: Vol.32 No.3 pp.419-437

DOI:https://doi.org/10.29049/rjcc.2024.32.3.419
Open abstract
Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
Open abstract
The fashion consumer purchase patterns and influencing factors through big data - Based on sequential pattern analysis -

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.607-626

DOI:https://doi.org/10.29049/rjcc.2023.31.5.607
Open abstract
The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
Open abstract
A survey on consumers’ purchase status of clothing products via online platforms

Younghee Park

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.669-691

DOI:https://doi.org/10.29049/rjcc.2023.31.5.669
Open abstract
A study on the effectiveness of authenticity marketing

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394
Open abstract
A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

Jung-Woo Lee, Mi Young Kim

The Research Journal of the Costume Culture :: Vol.30 No.5 pp.656-674

DOI:https://doi.org/10.29049/rjcc.2022.30.5.656
Open abstract
Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention

Chil Soon Kim, Miao Yu

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562

DOI:https://doi.org/10.29049/rjcc.2022.30.4.548
Open abstract
How do consumers’ perceptions of brands change?

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189
Open abstract
Market segmentation based on the clothing benefits of female college students in Uzbekistan

Parpikhodjaeva Nargiza, Okhee Lee

The Research Journal of the Costume Culture :: Vol.29 No.6 pp.795-809

DOI:https://doi.org/10.29049/rjcc.2021.29.6.795
Open abstract
The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665
Open abstract
How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
Open abstract
The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.28 No.3 pp.313-329

DOI:https://doi.org/10.29049/rjcc.2020.28.3.313
Open abstract
The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

The Research Journal of the Costume Culture :: Vol.28 No.2 pp.215-228

DOI:https://doi.org/10.29049/rjcc.2020.28.2.215
Open abstract
The role of visual and verbal information on the functionality of shapewear in female consumers’ online purchase decisions

Eonyou Shin, Ling Zhang, Chanmi Hwang, Fatma Baytar

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.539-552

DOI:https://doi.org/10.29049/rjcc.2019.27.6.539
Open abstract
Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553
Open abstract
The cosmetic buying behavior of women in their 20s

Kwanghee Park, Mi-Hwa Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.569-581

DOI:https://doi.org/10.29049/rjcc.2019.27.6.569
Open abstract
A study on the conceptual structure of purchase risks in fashion consumption through online channels

Sang-Hee An

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.496-511

DOI:https://doi.org/10.29049/rjcc.2019.27.5.496
Open abstract
The mediating role of visual merchandising consciousness in offline apparel retailing

Kyu-Hye Lee, Jung-Won Jang

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.285-297

DOI:https://doi.org/10.29049/rjcc.2019.27.3.285
Open abstract

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