:: The Research Journal of the Costume Culture ::

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A study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20’s

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.673-685

DOI:https://doi.org/10.7741/rjcc.2015.23.4.673
Open abstract
Sportswear customers’ level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives -

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.3 pp.468-480

DOI:https://doi.org/10.7741/rjcc.2014.22.3.468
Open abstract
A study on the introduction of men’s items in women’s equestrian clothing

A-Ra Kim^†, Young-Jae Lee

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.31-41

DOI:https://doi.org/10.7741/rjcc.2013.21.1.031
Open abstract
Modern sports-inspired fashion through active sportswear development history

Jae Oak Park^†, Young Min Lee

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.635-654

DOI:https://doi.org/10.7741/rjcc.2012.20.5.635
Open abstract
A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500
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The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

DOI:
Open abstract
The Qualitative Study on Outdoor Sportswear Purchase Behavior -Focusing on Functional Fabric Awareness Level and Benefits Sought-

Eun-Ok Lee^†, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.19 No.5 pp.1088-1101

DOI:
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A Study of the Color Characteristics of the Websites of Sportswear Brands'

Kyu-Hye Lee^†, Ji-Young Moon, Ji-Yeon Kim, Ju-Yeon Cho^*

The Research Journal of the Costume Culture :: Vol.19 No.4 pp.794-804

DOI:
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