:: The Research Journal of the Costume Culture ::

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Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention

Chil Soon Kim, Miao Yu

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562

DOI:https://doi.org/10.29049/rjcc.2022.30.4.548
Open abstract
Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

Hea-soo Jang, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.446-462

DOI:https://doi.org/10.29049/rjcc.2020.28.4.446
Open abstract
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714
Open abstract
The effect of consumer trust on positive online reviews of cosmetics

Ji Hye Park, Mi Sook Kim, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.831-846

DOI:https://doi.org/10.29049/rjcc.2017.25.6.831
Open abstract
Images of models in womenswear advertisements targeting middle-aged women

Sang-Hee Kwon

The Research Journal of the Costume Culture :: Vol.25 No.3 pp.285-300

DOI:https://doi.org/10.7741/rjcc.2017.25.3.285
Open abstract
Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women

Hyun-Jung Lee, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.324-335

DOI:https://doi.org/10.7741/rjcc.2016.24.3.324
Open abstract
Research on female consumer responses according to advertising model types of a senior apparel brand

Eungsuk Lee, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.93-106

DOI:https://doi.org/10.7741/rjcc.2016.24.1.093
Open abstract
Effects of internet fashion advertisement formats according to university students' online lifestyle

Mi-Ra Mun, Yong-Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.112-125

DOI:https://doi.org/10.7741/rjcc.2014.22.1.112
Open abstract
How consistency of brand image and advertising image for parent and extended brands affects brand attitude

Ji-Yeon Lee^†, Hyun-Jung Lee

The Research Journal of the Costume Culture :: Vol.21 No.4 pp.546-561

DOI:https://doi.org/10.7741/rjcc.2013.21.4.546
Open abstract
Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
Open abstract
A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -

Eun-Suk Je^†

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.251-262

DOI:
Open abstract
Formative Characteristics of Magazine Advertisement in Eco-friendly Cosmetics

Myoung-Lee Kim^†, Gi-Yeon Je and Kyoung-Hee Lee^*

The Research Journal of the Costume Culture :: Vol.19 No.1 pp.150-162

DOI:
Open abstract