:: The Research Journal of the Costume Culture ::

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Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1
Open abstract
The effect of live commerce’s para-social interaction on satisfaction with the experience

Hyojung Kim, Minjung Park

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.719-737

DOI:https://doi.org/10.29049/rjcc.2020.28.6.719
Open abstract
Impacts of technology anxiety and perceived productivity on attitude toward self-service technology

So Won Jeong, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.480-491

DOI:https://doi.org/10.29049/rjcc.2020.28.4.480
Open abstract
Consumer responses towards mobile coupon characteristics perception and causal relationships among variables

Jae-Hee Kim, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.15-29

DOI:https://doi.org/10.29049/rjcc.2020.28.1.15
Open abstract
Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction

Ki Yeon Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.951-965

DOI:https://doi.org/10.29049/rjcc.2018.26.6.951
Open abstract
Benefits and perceived risks of influencing the consumer’s willingness to use customization service for rash guard design

Jung-Woo Lee, Seyoon Jang

The Research Journal of the Costume Culture :: Vol.26 No.4 pp.598-612

DOI:https://doi.org/10.29049/rjcc.2018.26.4.598
Open abstract
Perceived risks in purchase decision of paper fashion products

Heesook Hong, Heyseong Kim

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.450-470

DOI:https://doi.org/10.29049/rjcc.2018.26.3.450
Open abstract
Determinants of purchase intention for vegan fashion products

Eunah Yoh

The Research Journal of the Costume Culture :: Vol.26 No.2 pp.125-139

DOI:https://doi.org/10.29049/rjcc.2018.26.2.125
Open abstract
The anticipated regret, perceived uncertainty, price sensitivity, and purchase hesitation of internet fashion consumers

Jong-ouk Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.1-18

DOI:https://doi.org/10.29049/rjcc.2018.26.1.001
Open abstract
The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
Open abstract
The effects of perfectionism and self-control on perceived body distortion and dieting behaviors

Seong-rae Ju

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.757-772

DOI:https://doi.org/10.29049/rjcc.2017.25.6.757
Open abstract
The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682
Open abstract
Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products - The role of perceived similarity and people image -

Jee-Sun Park, So Won Jeong, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.25 No.1 pp.32-47

DOI:https://doi.org/10.7741/rjcc.2017.25.1.032
Open abstract
A study on the factors influencing switching behavior to and satisfaction with home shopping mobile apps

Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.544-560

DOI:https://doi.org/10.7741/rjcc.2016.24.5.544
Open abstract
Consumer responses to retailer messages indicating time remaining to use mileage

Jung-Min Shin, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.13-26

DOI:https://doi.org/10.7741/rjcc.2016.24.1.013
Open abstract
Fashion shoppers’ perceived risk and satisfaction at overseas online malls based on their internet shopping values

Yongsook Kim

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.41-53

DOI:https://doi.org/10.7741/rjcc.2016.24.1.041
Open abstract
Consumer shopping orientation and perceived value according to the level of use of mobile fashion shopping

Jin Mie Chae

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.79-92

DOI:https://doi.org/10.7741/rjcc.2016.24.1.079
Open abstract
Evaluation of corporate social responsibility activities for fashion company's sustainable management - On the moderating effects of consumers’ perceived fit and motivation -

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.644-660

DOI:https://doi.org/10.7741/rjcc.2015.23.4.644
Open abstract
The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce

Hyejin Kim, Myungsun Chung

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.384-399

DOI:https://doi.org/10.7741/rjcc.2015.23.3.384
Open abstract
The influence of sustainability management fit of SPA brand on consumer purchase intention

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161
Open abstract

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