:: The Research Journal of the Costume Culture ::

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Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553
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Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes

Aekyung Kim, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.109-124

DOI:https://doi.org/10.29049/rjcc.2018.26.1.109
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