:: The Research Journal of the Costume Culture ::

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The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return

Ye-won Jo, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.706-718

DOI:https://doi.org/10.29049/rjcc.2021.29.5.706
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A case study on the experiential marketing of toddler and children’s wear in Korea

Se Hyun Yoon, Jin Joo Ma

The Research Journal of the Costume Culture :: Vol.27 No.4 pp.368-383

DOI:https://doi.org/10.29049/rjcc.2019.27.4.368
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