:: The Research Journal of the Costume Culture ::

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A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

The Research Journal of the Costume Culture :: Vol.32 No.4 pp.564-576

DOI:https://doi.org/10.29049/rjcc.2024.32.4.564
Open abstract
Evaluation of communication effectiveness of cruelty-free fashion brands

Yeong-Hyeon Choi, Sangyung Lee

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.247-259

DOI:https://doi.org/10.29049/rjcc.2024.32.2.247
Open abstract
Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1
Open abstract
Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women

Hyun-Jung Lee, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.324-335

DOI:https://doi.org/10.7741/rjcc.2016.24.3.324
Open abstract
How consistency of brand image and advertising image for parent and extended brands affects brand attitude

Ji-Yeon Lee^†, Hyun-Jung Lee

The Research Journal of the Costume Culture :: Vol.21 No.4 pp.546-561

DOI:https://doi.org/10.7741/rjcc.2013.21.4.546
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The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
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