:: The Research Journal of the Costume Culture ::

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Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714
Open abstract
Images of models in womenswear advertisements targeting middle-aged women

Sang-Hee Kwon

The Research Journal of the Costume Culture :: Vol.25 No.3 pp.285-300

DOI:https://doi.org/10.7741/rjcc.2017.25.3.285
Open abstract
Research on female consumer responses according to advertising model types of a senior apparel brand

Eungsuk Lee, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.93-106

DOI:https://doi.org/10.7741/rjcc.2016.24.1.093
Open abstract
Effects of internet fashion advertisement formats according to university students' online lifestyle

Mi-Ra Mun, Yong-Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.112-125

DOI:https://doi.org/10.7741/rjcc.2014.22.1.112
Open abstract
Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
Open abstract
Formative Characteristics of Magazine Advertisement in Eco-friendly Cosmetics

Myoung-Lee Kim^†, Gi-Yeon Je and Kyoung-Hee Lee^*

The Research Journal of the Costume Culture :: Vol.19 No.1 pp.150-162

DOI:
Open abstract