:: The Research Journal of the Costume Culture ::

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The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.28 No.3 pp.313-329

DOI:https://doi.org/10.29049/rjcc.2020.28.3.313
Open abstract
Factors affecting social commerce acceptance - Perceived risks and social networking sites (SNS) use -

Hansil Park, Eva Babicheva, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.26 No.4 pp.547-562

DOI:https://doi.org/10.29049/rjcc.2018.26.4.547
Open abstract
Fashion consumers’ information search and sharing in new media age

HyunJu Shin, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.26 No.2 pp.251-263

DOI:https://doi.org/10.29049/rjcc.2018.26.2.251
Open abstract
The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
Open abstract
Social curation as an advertising tool

In Jun Shin, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.498-511

DOI:https://doi.org/10.7741/rjcc.2015.23.3.498
Open abstract
A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
Open abstract
The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention

Yoojung Lee, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.834-847

DOI:https://doi.org/10.7741/rjcc.2014.22.5.834
Open abstract
A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848
Open abstract
An experimental qualitative study on the characteristics of fashion brand's mobile SNS - Focusing on mobile Facebook -

Young Ju Rhee^*†, Yoojung Lee

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.877-890

DOI:https://doi.org/10.7741/rjcc.2013.21.6.877
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