:: The Research Journal of the Costume Culture ::

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Effects of game dynamics on consumer responses in Instagram marketing

Jaewon Shin, Tae Hyeon Ahn, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.154-168

DOI:https://doi.org/10.29049/rjcc.2019.27.2.154
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A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848
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