:: The Research Journal of the Costume Culture ::

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The development of a textile design targeting Chinese consumers from Generation MZ

Xinyue Qi, Chil Soon Kim, Chai Young Lee

The Research Journal of the Costume Culture :: Vol.31 No.4 pp.558-571

DOI:https://doi.org/10.29049/rjcc.2023.31.4.558
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Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products

Meina Nan, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.649-664

DOI:https://doi.org/10.29049/rjcc.2018.26.5.649
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Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products - The role of perceived similarity and people image -

Jee-Sun Park, So Won Jeong, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.25 No.1 pp.32-47

DOI:https://doi.org/10.7741/rjcc.2017.25.1.032
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