:: The Research Journal of the Costume Culture ::

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Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products

Sung Ryul Park, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.24 No.6 pp.803-816

DOI:https://doi.org/10.7741/rjcc.2016.24.6.803
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The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
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