:: The Research Journal of the Costume Culture ::

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A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
Open abstract
The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention

Yoojung Lee, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.834-847

DOI:https://doi.org/10.7741/rjcc.2014.22.5.834
Open abstract
The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
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