:: The Research Journal of the Costume Culture ::

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Effect of viral marketing in on-line mall review and power blog self-presentation on mediator variable word of mouth and apparel purchase behavior

Sangmoo Shin, Ina Hwang, Ju-Yeong Min

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.600-616

DOI:https://doi.org/10.7741/rjcc.2016.24.5.600
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An Exploratory Study on the Configuration and Characteristics of Fashion Power Blogs as a Source of Information

In-Sook Hong^†, Bo-Ram Lee, Ji-Young Oh, Jung-Eun Lim, Sun-Young Roh

The Research Journal of the Costume Culture :: Vol.19 No.5 pp.1031-1048

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