:: The Research Journal of the Costume Culture ::

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Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products

Meina Nan, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.649-664

DOI:https://doi.org/10.29049/rjcc.2018.26.5.649
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Factors affecting the development of consumer-brand relationships - The role of parasocial interaction -

Jee-Sun Park, Sejin Ha

The Research Journal of the Costume Culture :: Vol.25 No.1 pp.88-103

DOI:https://doi.org/10.7741/rjcc.2017.25.1.088
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