:: The Research Journal of the Costume Culture ::

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A study on the perception of the metaverse and luxury fashion brands

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.125-147

DOI:https://doi.org/10.29049/rjcc.2024.32.2.125
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Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1
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