:: The Research Journal of the Costume Culture ::

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Effects of internet fashion advertisement formats according to university students' online lifestyle

Mi-Ra Mun, Yong-Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.112-125

DOI:https://doi.org/10.7741/rjcc.2014.22.1.112
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Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
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