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Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -

Ji-hye Kwak

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133

DOI:https://doi.org/10.29049/rjcc.2021.29.1.121
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The effect of live commerce’s para-social interaction on satisfaction with the experience

Hyojung Kim, Minjung Park

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.719-737

DOI:https://doi.org/10.29049/rjcc.2020.28.6.719
Open abstract
Effects of image congruity of social commerce and fashion brand types on purchase intention

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.81-97

DOI:https://doi.org/10.29049/rjcc.2019.27.2.81
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The effects of media and self-image congruity of ideal body image on dieting and exercising behaviors

Hyun-Hwa Lee, Heekang Moon

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.806-821

DOI:https://doi.org/10.29049/rjcc.2018.26.5.806
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