:: The Research Journal of the Costume Culture ::

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How do consumers’ perceptions of brands change?

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189
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A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.511-525

DOI:https://doi.org/10.7741/rjcc.2014.22.4.511
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