:: The Research Journal of the Costume Culture ::

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Effects of game dynamics on consumer responses in Instagram marketing

Jaewon Shin, Tae Hyeon Ahn, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.154-168

DOI:https://doi.org/10.29049/rjcc.2019.27.2.154
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