:: The Research Journal of the Costume Culture ::

Journal Search Engine

The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product

You Jin Huh, Sun-Jin Hwang

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116

DOI:https://doi.org/10.7741/rjcc.2015.23.1.102
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA