:: The Research Journal of the Costume Culture ::

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The effects of fashion creators’ innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship

Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.30 No.1 pp.121-144

DOI:https://doi.org/10.29049/rjcc.2022.30.1.121
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Effects of game dynamics on consumer responses in Instagram marketing

Jaewon Shin, Tae Hyeon Ahn, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.154-168

DOI:https://doi.org/10.29049/rjcc.2019.27.2.154
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Research on consumer responses according to linguistic characteristics of fashion brand slogans

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219

DOI:https://doi.org/10.7741/rjcc.2013.21.2.206
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