:: The Research Journal of the Costume Culture ::

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The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
Open abstract
A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry

Jisoo Kim, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.919-933

DOI:https://doi.org/10.29049/rjcc.2018.26.6.919
Open abstract
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714
Open abstract
Diffusion or confusion of innovation

Kyu-Hye Lee, Naan Ju

The Research Journal of the Costume Culture :: Vol.26 No.2 pp.157-171

DOI:https://doi.org/10.29049/rjcc.2018.26.2.157
Open abstract
Consumer Characteristics and Their Influences on Fashion Leadership - Focused on Centrality of Visual Product Aesthetics, Consumer Innovativeness, Consumer Susceptibility to Interpersonal Influences, and Role-relaxed Consumption -

Hye-Jung Park^†, Kyung Sook Jeon^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1247-1258

DOI:
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