:: The Research Journal of the Costume Culture ::

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A study on the effectiveness of authenticity marketing

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394
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The effects of brand trust and attributions on the eco-friendly line extension

Heekang Moon, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.537-553

DOI:https://doi.org/10.7741/rjcc.2015.23.4.537
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