:: The Research Journal of the Costume Culture ::

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Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
Open abstract
Perceived values, price fairness, and behavioral intentions toward luxury fashion brands - A comparison of luxury, luxury-bargain, and non-luxury consumers -

Chae Mi Lim

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.20-32

DOI:https://doi.org/10.29049/rjcc.2019.27.1.020
Open abstract
The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
Open abstract
Effect of perceived luxuriousness on brand equity

Ju-Young M. Kang, Jieun Kim

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.697-708

DOI:https://doi.org/10.7741/rjcc.2016.24.5.697
Open abstract
A study on sports commitment, brand satisfaction, and brand loyalty of female university students in their 20’s

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.673-685

DOI:https://doi.org/10.7741/rjcc.2015.23.4.673
Open abstract
A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848
Open abstract
A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500
Open abstract