:: The Research Journal of the Costume Culture ::

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Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -

Ji-hye Kwak

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133

DOI:https://doi.org/10.29049/rjcc.2021.29.1.121
Open abstract
Effects of limited free gifts on brand attitudes and brand commitment

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.76-95

DOI:https://doi.org/10.29049/rjcc.2020.28.1.76
Open abstract
Effects of cognitive factors on brand attitude and behavioral intention across different fashion pop-up store formats

Doree Choi, Jihun Yu

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.543-560

DOI:https://doi.org/10.29049/rjcc.2017.25.5.543
Open abstract
Typology of mobile marketing and fashion application usage motives

Hyunju Shin, and Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.483-497

DOI:https://doi.org/10.7741/rjcc.2016.24.4.483
Open abstract
The influence of sustainability management fit of SPA brand on consumer purchase intention

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161
Open abstract
A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
Open abstract
The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640
Open abstract
The effect of man's gender identity, brand gender and salesperson sex on fashion brand attitude

Jung Mock Kim, Sun-Jin Hwang, You-Jin Huh

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.42-54

DOI:https://doi.org/10.7741/rjcc.2014.22.1.042
Open abstract
Model analysis of slogan attitude, brand attitude, and brand recall of retail brands

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.338-347

DOI:https://doi.org/10.7741/rjcc.2013.21.3.338
Open abstract
High School Students' Buying Attitudes toward School Uniform Brands according to Clothing Conformity

Myung-Ja Park^*†, Ji-Min Seo, Ji-Yeon Lee^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1320-1333

DOI:
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