:: The Research Journal of the Costume Culture ::

Journal Search Engine

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

The Research Journal of the Costume Culture :: Vol.31 No.4 pp.519-532

DOI:https://doi.org/10.29049/rjcc.2023.31.4.519
Open abstract
Effects of cognitive factors on brand attitude and behavioral intention across different fashion pop-up store formats

Doree Choi, Jihun Yu

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.543-560

DOI:https://doi.org/10.29049/rjcc.2017.25.5.543
Open abstract
Brand Images of Children's Wear and Mother's Purchase Intention -Focus on Self-Image Congruence and Behavioral Intention Model-

Kyu-Hye Lee^†, Ji-Yeon Kim

The Research Journal of the Costume Culture :: Vol.19 No.3 pp.622-636

DOI:
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA