:: The Research Journal of the Costume Culture ::

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Influence of consumer attitudes toward fashion art marketing on purchase intention

Ji hye Park, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.353-367

DOI:https://doi.org/10.7741/rjcc.2015.23.3.353
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Case and value on the Prada's fashion communications through art marketing

Sun Young Kim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.258-272

DOI:https://doi.org/10.7741/rjcc.2014.22.2.258
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