:: The Research Journal of the Costume Culture ::

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A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation

Jung-Woo Lee, Mi Young Kim

The Research Journal of the Costume Culture :: Vol.30 No.5 pp.656-674

DOI:https://doi.org/10.29049/rjcc.2022.30.5.656
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A case study on value creation of fashion brands using content collaboration targeting MZ generation

Haekyung Shin

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.830-844

DOI:https://doi.org/10.29049/rjcc.2020.28.6.830
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Digital persona in E-girl and E-boy fashion images

Kyung Jin Uh

The Research Journal of the Costume Culture :: Vol.28 No.5 pp.692-704

DOI:https://doi.org/10.29049/rjcc.2020.28.5.692
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