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A comparative analysis of Cartier’s and Tiffany&Co.’s strategies for brand story videos on their YouTube brand channels

Jiyoun Hong

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.498-510

DOI:https://doi.org/10.7741/rjcc.2016.24.4.498
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The characteristics of the development of ‘Tiffany’, the name of the luxury jewelry brands, in Korea as found in the newspapers during the period from the liberation to the 1989

Jiyoun Hong, Nayoung Hong

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.595-604

DOI:https://doi.org/10.7741/rjcc.2014.22.4.595
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