:: The Research Journal of the Costume Culture ::

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The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention

Yoojung Lee, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.834-847

DOI:https://doi.org/10.7741/rjcc.2014.22.5.834
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A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848
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An experimental qualitative study on the characteristics of fashion brand's mobile SNS - Focusing on mobile Facebook -

Young Ju Rhee^*†, Yoojung Lee

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.877-890

DOI:https://doi.org/10.7741/rjcc.2013.21.6.877
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