:: The Research Journal of the Costume Culture ::

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A study on Korean fashion style expressed in YouTube content

Ga Bin Gwak, Sejin Kim

The Research Journal of the Costume Culture :: Vol.29 No.2 pp.289-306

DOI:https://doi.org/10.29049/rjcc.2021.29.2.289
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Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity

Eunhye Kim, Jin Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.479-495

DOI:https://doi.org/10.29049/rjcc.2019.27.5.479
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