:: The Research Journal of the Costume Culture ::

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Effects of cognitive factors on brand attitude and behavioral intention across different fashion pop-up store formats

Doree Choi, Jihun Yu

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.543-560

DOI:https://doi.org/10.29049/rjcc.2017.25.5.543
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The characteristics of types and annual trends of pop-up fashion stores

Jihun Yu, Doree Choi

The Research Journal of the Costume Culture :: Vol.23 No.5 pp.822-834

DOI:https://doi.org/10.7741/rjcc.2015.23.5.822
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Comparison of Feel/Sense and Purchase Behavior among NIKE, PUMA, and KUHO POP-UP Store Visitors

Chil Soon Kim^†, Sun Young Kim^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1288-1301

DOI:
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