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The effect of live commerce’s para-social interaction on satisfaction with the experience
The Research Journal of the Costume Culture :: Vol.28 No.6 pp.719-737
DOI:https://doi.org/10.29049/rjcc.2020.28.6.719
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The Research Journal of the Costume Culture :: Vol.26 No.5 pp.806-821
DOI:https://doi.org/10.29049/rjcc.2018.26.5.806
Open abstract