:: The Research Journal of the Costume Culture ::

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The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention

Min-Seo Cho, Mun-Young Kim

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.243-261

DOI:https://doi.org/10.29049/rjcc.2022.30.2.243
Open abstract
How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
Open abstract
Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

Hea-soo Jang, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.446-462

DOI:https://doi.org/10.29049/rjcc.2020.28.4.446
Open abstract

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