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A study on the “Slogan T-shirts” as a fashion with social message
Param Shin
, Hyojin LeeThe Research Journal of the Costume Culture :: Vol.24 No.5 pp.588-599
DOI:https://doi.org/10.7741/rjcc.2016.24.5.588
Open abstract
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Model analysis of slogan attitude, brand attitude, and brand recall of retail brands
The Research Journal of the Costume Culture :: Vol.21 No.3 pp.338-347
DOI:https://doi.org/10.7741/rjcc.2013.21.3.338
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Research on consumer responses according to linguistic characteristics of fashion brand slogans
The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219
DOI:https://doi.org/10.7741/rjcc.2013.21.2.206
Open abstract