:: The Research Journal of the Costume Culture ::

Journal Search Engine

Comparative research on the preferences and choices of distribution channels depending on the consumption characteristics on fashion consumer

Sang In Lee, Jihun Yu

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.361-378

DOI:https://doi.org/10.29049/rjcc.2023.31.3.361
Open abstract
Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores

Sang In Lee, Jihun Yu

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.634-650

DOI:https://doi.org/10.29049/rjcc.2021.29.5.634
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA