:: The Research Journal of the Costume Culture ::

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The characteristics expressed in visual merchandising of Maison Hermès - Focused on the window displays -

Younhee Lee^†, Seungyeun Heo

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.17-30

DOI:https://doi.org/10.7741/rjcc.2013.21.1.017
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The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -

Mi-sook Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.416-429

DOI:
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