:: The Research Journal of the Costume Culture ::

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The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.63-73

DOI:https://doi.org/10.7741/rjcc.2015.23.1.063
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The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product

You Jin Huh, Sun-Jin Hwang

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116

DOI:https://doi.org/10.7741/rjcc.2015.23.1.102
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