:: The Research Journal of the Costume Culture ::

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Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women

Hyun-Jung Lee, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.324-335

DOI:https://doi.org/10.7741/rjcc.2016.24.3.324
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The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
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