:: The Research Journal of the Costume Culture ::

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Effects of image congruity of social commerce and fashion brand types on purchase intention

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.81-97

DOI:https://doi.org/10.29049/rjcc.2019.27.2.81
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Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction

Ki Yeon Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.951-965

DOI:https://doi.org/10.29049/rjcc.2018.26.6.951
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The anticipated regret, perceived uncertainty, price sensitivity, and purchase hesitation of internet fashion consumers

Jong-ouk Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.1-18

DOI:https://doi.org/10.29049/rjcc.2018.26.1.001
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