:: The Research Journal of the Costume Culture ::

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The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260
Open abstract
A study of the effect of interior colors of fashion retail stores on green store image and moderation of environmental concern

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.377-389

DOI:https://doi.org/10.29049/rjcc.2018.26.3.377
Open abstract
The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -

Mi-sook Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.416-429

DOI:
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