:: The Research Journal of the Costume Culture ::

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A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shopping malls

Min-kyung Kim, Sang In Lee

The Research Journal of the Costume Culture :: Vol.31 No.4 pp.519-532

DOI:https://doi.org/10.29049/rjcc.2023.31.4.519
Open abstract
Effects of limited free gifts on brand attitudes and brand commitment

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.76-95

DOI:https://doi.org/10.29049/rjcc.2020.28.1.76
Open abstract
Preference and Satisfaction Regarding the Type of Fashion Retailer’s Sales Promotion Based on Consumer's Empirical Characteristics

Jae Ok Park^†, Jeong In Hwang, Ji Yeon Lee

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.169-183

DOI:
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