:: The Research Journal of the Costume Culture ::

Journal Search Engine

The effect of product benefits and product identification on purchase intention

Sun-Hyung Choi, Ji-Hyun Hong

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.417-430

DOI:https://doi.org/10.7741/rjcc.2016.24.4.417
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA