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Effects of limited free gifts on brand attitudes and brand commitment
Yoon Sun Lee
, Jieun Lee, Hyun-Hwa LeeThe Research Journal of the Costume Culture :: Vol.28 No.1 pp.76-95
DOI:https://doi.org/10.29049/rjcc.2020.28.1.76
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The effect of consumer’s need for uniqueness on fashion orientation and consumption values
Naan Ju
, Kyu-Hye Lee, Jiyeon LeeThe Research Journal of the Costume Culture :: Vol.25 No.1 pp.104-116
DOI:https://doi.org/10.7741/rjcc.2017.25.1.104
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