:: The Research Journal of the Costume Culture ::

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The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260
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The Role of Self-Construal and Emotionsin Younger Consumers’ Commitment to Luxury Brands

Jiyoung Hwang^†, Jay Kandampully^*

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.604-615

DOI:https://doi.org/10.7741/rjcc.2012.20.4.604
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